I was sick of the old design and needed to shake it up a bit. I like this look a lot, despite the white on black text. Call it a tribute to the original Wired News design.

Yesterday I saw a Pontiac television ad that flashed a Google Web page with "Pontiac" entered. The announcer said for more info, Google Pontiac. Google is accurate enough that Pontiac can rely that Google will turn up Pontiac first, and that Pontiac can also train users to go back to its site and also use Google, likely lowering their overal marketing budget since Google ads are much more cost efficient. It moves advertising more towards allowing advertisers to have confidence in having product names identified and found. AOL's keywords had a similar purpose, but the purity of Google's search makes it work. If Google continues to clarify product searches, I'd love to see an initiative to tie the PC based search results with mobile short codes next to the result links they kick back. That has the potential to seriously boost off-deck carrier promotions, regardless of the region.